Research the issue
Discuss, explore and debate
Generate ideas about how to raise awareness
Form a campaigning committee with roles and taks
Set clear objectives and draw up a campaign plan |
Decide how to get your message across to a wide and diverse audience in your local community.
Keep visting website for more information and ideas.
Request information from international organistations dealing with your issue.
Look for good examples from other countries and organisations.
Design a programme of activities with clear objectives. |
Research local media outlets - newspaper, radio and web.
Research existing media coverage of your issue- is there an oppurtunity to build on this?
Identify key contects in media outlets.
Follow- up all media communication with a phone call or email. |
Identify local decision-makers- business, political, community leaders.
Identify key national policy-makers - TDs, MEPs, political parties, large corporations, Unionsand NGOs.
Investigate consumer organisations and initiatives.
Research government initiatives or strategies which address your issue. Generate a list of your key campaign goals.
Make contact, request meetings. |
Organise a public discussion forum - promote via web, SMS and flyers.
Arrange an event or activity involving a large group. Be creative - new ideas are great!
Invite a speaker to your school, community or workplace.
Design and print information flyers & posters.
Circulate resources. |
Invite media to attend and cover your activities and events.
Write articles & letters and send to print media. Don't forget to include photos.
Contact local radio to promote your events and/or interview your campaign group. Post messages on your own webpages, blogs, etc.
Create a list of email addresses and send campaign updates and requests for support/action.
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Write a letter introducing your group, outline your concerns, your activities to date and the action your would like them to take.
Request relevant documentation.
Request a meeting to discuss your issue in person and present your campaign objectives.
Ask for a clear assurance of their commitment to the issue and details of the plans to address it.
Use your consumer power - locally and nationally! Vote with your feet and wallet! |
